Half of the success of a business depends on its products or services. And the other half depends on the marketing strategy. Marketing strategy is used by businesses to collaborate their consumers and to promote their products and services. If you want success in a small business, you must follow some affordable marketing strategy.
Now I am going to show you some easy marketing strategies for small businesses.
Affordable Marketing Strategies for Small Businesses
Most small business owners do not know how to easily attract consumers, but there are many simple ways to do it. Like:
- Social media marketing
- Google ranking
- Paid media
- Content marketing
- Free trials and deals
- Sponsor local causes
Now we will know the details about the marketing strategies, which of them you can try.
Social media marketing
Using social media for business is really a prevalent way. In this efficient way, many people will know about your business.
As of Jan 2019, there were :
- 33 million Bangladeshi actives on Facebook.
- More than 2.10 million Bangladeshi on the photo-sharing platform Instagram.
In this platform, through a combination of text, images and videography your business has reached people across language, culture and geographical boundaries. The way is identifying where your consumers are and how they like to be approached.
In this digital world, if you want to start a business you must have an online website. Nowadays consumers check the web for products and services then go to buy. If you are not online you will lose a lot of customers.
Google My Business is a particularly useful tool for local businesses with a local customer base. Getting a free listing on google my business, it also shows your shop or office on google maps.
Paid media is an essential component of revenue growth and brand awareness for business. Advertising in a newspaper is quite expensive. In that case, a leaflet can be delivered through the local delivery guy. It is relatively cheap. Advertising can also be provided through local radio stations.
Google ads and Facebook ads are quite effective approaches for digital visibility.
Content marketing has become a popular way for business to reach and engage their target audience. The most effective way to get into content marketing is to start a company blog relevant to your field.
It depends on the type of business. such as-
- If you are a food company, your blog can be about what are the nutritious food, types of food, the recent price of food, etc.
As well as giving information to the customer you have to build yourself as a reliable source.
You can also start a blog with Codespuzzle and maintain it easily.
Business Networking is meeting an extended group of people to form mutually beneficial relationships that provide assistance and support to each other over time. It’s not a new strategy but always a fruitful one.
You can try to talk to many people. Cause the more people you meet, the more brand awareness you create. Always have a good relationship with a local influencer, this will benefit your marketing.
Free trial and deals
Free trial and deals is an effective strategy for any new business. This introduces your product to the consumer in the market. However, it runs in the market for a long time, a customer becomes accustomed to not paying.
If you want to attract a new customer later, you can offer other benefits like coupons, discounts etc.
Sponsor local causes
The first buyers in your business are the local people. For this reason, local Cause marketing is positively promoting your brand.
If you can sponsor a local social organization or food for street children then your brand gets acquainted. This will increase the sales of the product.
This article was written by Keya Bose. Image from Freepik & Pexels.